Basic Principles for Organizing an Art and Craft Event (part 2)

 

  1. Create your plan

You should think about the schedule and the deadline when each item on your To-Do-List needs to get completed. Some factors to consider when creating your plan are:

  • Suitable space
  • Parking
  • The number of items
  • Number of artists
  • Event Day and Time (does it conflict with anything else?)
  • Marketing and Promotion
  • Signs and Directions
  • Decoration
  • Responsibilities and point of contact on the event day and crowd management
  1. Marketing and Promotions

This is critical, but a lot of fun. It is clear that the more people know about your event, the more will attend. Firstly, you have to create a flyer with all information about the event. This flyer can be printed, scanned, e-mailed, or posted on a webpage. You must make sure that all your marketing and promotions are consistent. Here are the most effective and maybe the least expensive ways to promote for your event:

  • Word of Mouth: Every communication is an opportunity for you and your staff to talk about your art and craft event as well as ask to pass on that same message.
  • E-Mail: This is the easiest step. Send e-mails to all of your contacts and then ask them to forward the information of your event to everyone they know.
  • Local Organizations: You can connect with local organizations, churches, and clubs, and have them share the event among their communities. Consider the win-win proposal and how they can benefit as well.
  • Social Media: It is simply word of mouth on the internet. For example, if you are using Facebook, you can create an event and invite all your friends to attend. If you are using Twitter, you can connect the event to your tweets.
  • Advertisement: Advertisement is the last option as this is the most expensive. You can print flyers or buy advertising space in magazines, etc.