You know that a well-organized art and craft event can leave a long-lasting memory and can even help build lifetime customers for your business. The local craft fair or Saturday market are great places to showcase your crafting work; however, organizing your own event can provide a unique environment for attendees to connect with your business, resulting in more customers and sales. Although it’s certainly not as easy as opening your front door, if you follow these basic principles, it will not be too difficult but very effective and fulfilling.
- Involve your community
Involving the community around can help you reach out to more people than you have ever imagined. Your art and craft event can be just only you or as many of your friends as you like. Remember that the more the merrier and you can provide the attendees with a variety of options by connecting with your local art and craft community.
- Find the anchor
Every event should have a well-known artist to pull people in – the anchor artist. If you are not the anchor artist in your community, try to connect with one to participate in your event. This will establish buzz and credibility for your event.
- Create a catchy name
The name of your event says it all! Therefore, you have to create a catchy name for it. It should be intriguing, descriptive meanwhile showing that it is a local community event so people around you can relate. For example, The Fall City Stimulus Art Fair name not only describes the event but also intrigues and invites everyone to come to support their community.
- Connect with your local organizations
A great way to spread the word is to connect with your local organizations and invite them to help and collaborate with you. You can connect with your local charities and help to raise donations during your art and craft event. Another great way is to have a local business sponsor your event such as offering coffee and snacks for the attendees.